1
Vendor A — best fit
Current price sheet · same-spec quote history · verified construction
Best fit
Sourcing intelligence for industrial distribution
Turn the knowledge you already own into the answer your reps need next.
DistroDNA connects vendor catalogs, pricing, quote history, specifications, and branch knowledge into one evidence-backed sourcing layer—so teams can move from customer question to quote-ready answer without rebuilding the sourcing decision every time.
Approved company data
Source-linked evidence
Human judgment stays in control
Vendor pricing
Quote history
Verified specs
Branch knowledge
Price sheets
Sourcing intelligence layer
Ranked sourcing answer
evidence attached
1
Best approved fit
Current price sheet · prior quote match · verified spec
Best fit
Price sheetQuote matchSpec sourceBranch reuse
Rep back with the customer while the customer is still engaged.
Vendor catalogsPricingQuote historyVerified specificationsBranch knowledgeEvidence-backed answers
The commercial bottleneck
The quote is not the bottleneck.
The sourcing decision behind it is.
Before a quote can exist, the rep still has to determine who can make it, which vendor is competitive, what was quoted previously, whether the specification is correct, and whether a better approved source already exists somewhere else in the company.
Before the quote can existToday
01Who can make it?
02Which vendor is competitive?
03What did we quote previously?
04Is the specification correct?
05Does a better source already exist?
Reasonable people working around a fragmented information environment.
With the answer in one placeDistroDNA
PricingQuotesSpecsBranch knowledge
Ranked sourcing answer
1
Best approved sourceCurrent price · matching spec · prior company evidence
Source linkedVerifiedRep reviewed
Customer question→Rep judgment→Quote moves
Every minute spent reconstructing the answer is time the rep is not spending with the customer.
The platform experience
One sourcing question.
One place to answer it.
DistroDNA searches approved company information, ranks relevant options, and attaches the evidence behind each result—so the rep can apply judgment and move.
DistroDNA IntelligenceApproved data only
Ask a sourcing question
32ECT corrugated RSC, 12×10×8 — best current approved source at 500 cases?
Category: corrugated
Quantity: 500 cases
Sources: approved only
Evidence: required
Ranked answersIllustrative data
2
Vendor B — approved alternate
Matching spec · longer lead · last quoted 11 months ago
Review
3
Vendor C — branch match
Similar spec used by another branch · substitution review needed
Evidence
Illustrative interface and fictional vendor data. The live platform should be shown using only capabilities available in the current product.
Workflow compression
Replace eight scattered stops with one evidence-backed path.
The current workflow is not irrational. It is the result of information living in too many places. DistroDNA compresses the search while preserving the rep’s judgment.
Current workflowHours to days
Customer requestERP searchShared driveVendor PDFOld quoteEmailSenior repVendor inside salesQuote later
With DistroDNAMinutes
Customer requestOne searchRanked answerRep judgmentQuote while engaged
Fewer internal stepsFaster customer responseBetter sourcing discipline
Normalization
Different vendor language.
One comparable product.
Industrial data is messy by default. Equivalent products may be described using different gauges, microns, mils, dimensions, case packs, or naming conventions. DistroDNA normalizes the comparison while preserving the vendor’s original wording and source record.
- Original vendor language preserved
- Comparable specifications aligned
- Uncertain matches flagged for review
- Source evidence stays one click away
“Cast hand stretch, 80ga, 18 in × 1500 ft, clear”
“18 inch clear pallet wrap, 4 rolls per case”
“20-micron cast hand stretch 18 × 1500”
“80ga clear stretch, case pack”
Normalize + retain evidence
Comparable product record
Stretch film · hand · 18 in × 1500 ft · 80 ga / ~20 μm · clear
Original descriptions and source files preserved
Commercial leverage
One workflow change creates leverage across the organization.
The value is not one feature. It is what happens when better information reaches the rep before judgment is required.
DistroDNA
Sourcing intelligence layer
01
Selling capacity
Return customer-facing time to the team without adding headcount.
02
Margin discipline
Surface stronger approved sourcing options before the quote goes out.
03
Rep development
Let newer reps borrow company knowledge earlier instead of rebuilding it.
04
Senior-rep protection
Keep veteran judgment in the loop without making veterans the internal search engine.
protected selling time
The platform does not replace rep judgment. It gives every rep better information before judgment is required.
Why the workflow matters at scale
Small improvements become meaningful capacity across a network.
Every company should replace the assumptions below with its own measured baseline. The point is not to promise an outcome—it is to show why the workflow is worth measuring.
10minutes saved per sourcing question
×
10questions per rep, per week
×
100reps across the network
×
50selling weeks per year
=
Illustrative potential8,300selling hours annually≈ four seller-years of potential capacity
Recovered time does not automatically equal revenue. A controlled proof measures how much time is actually returned and how teams use it.
The network asset
What one branch learns should become usable across the entire company.
The company already owns the knowledge. The opportunity is to make it compound.
Today
Knowledge stays trapped where it was learned.
- Vendor knowledge lives locally
- Quote history is hard to reuse
- Pricing knowledge is scattered
- Institutional memory is vulnerable to turnover
Branch 01vendor lesson
Branch 02quote history
Branch 03spec knowledge
Branch 04category depth
Branch 05pricing signal
Branch 06alternate source
Shared sourcing intelligenceEvery branch can search what the network knows
With a shared layer
Branch learning becomes company learning.
- Vendor knowledge becomes searchable
- Quote history becomes reusable
- Pricing becomes comparable
- Specifications become evidence-backed
The next rep, team, branch, or acquisition should be easier to scale than the last.
Leadership visibility
The same platform that helps reps move faster reveals where commercial capacity and sourcing coverage are being lost.
This is workflow visibility—not individual employee monitoring. The goal is to understand where time disappears, where approved knowledge is thin, and whether the network is reusing what it already knows.
Measured with your own baseline.No invented savings claims. No individual rankings.
Executive viewCommercial intelligence
Controlled proof · illustrative structure
Measured against Week 0 baseline
?
Compared with sampled quote set
BeforeDuring proof
Workflow interruption—not individual scoring
Illustrative dashboard structure · no company results shown
Clear system position
A sourcing intelligence layer—not another system of record.
DistroDNA complements the systems already running the business. It gives the information between them a place to become searchable, comparable, and useful before the quote.
Who the customer is, what the team is pursuing, and how the relationship is progressing.
customer context
DistroDNASystem of sourcing intelligenceApproved vendor, pricing, specification, quote, and branch knowledge—ranked with evidence.
record context
Customers, orders, transactions, inventory, and the operational truth of the business.
DistroDNA replaces neither ERP nor CRM. A controlled proof can begin without production integration.
Trust by design
Answers should be useful because they are traceable—not because they sound confident.
The platform is designed around approved scope, linked evidence, human review, and company control over what is considered current.
Approved data in
Vendor catalogsPrice sheetsQuote historyVerified specificationsApproved exports
Controlled processing boundary- Permissions and scope controlled by the company
- Every answer links back to source evidence
- Verified specifications separated from generated narrative
- Uncertain records flagged for human review
- No unrestricted model training on company data
Evidence-backed answers out
Ranked optionsSource evidenceVerified spec referencesRep-reviewed action
The company chooses the source set.
Documents are extracted and structured.
Conflicts and uncertain matches are flagged.
The company remains the authority.
Approved knowledge becomes usable.
New files supersede outdated sources.
Start with evidence
Prove the value with your own workflow before making a commercial decision.
A focused, controlled engagement can establish the baseline, measure adoption and workflow impact, and create the evidence needed for a rollout decision.
Select users, priority categories, approved data, and success criteria.
Focused and reversibleTrack time to answer, adoption, better-source discovery, and knowledge reuse.
Evidence in both directionsStrong evidence expands. Mixed evidence refines. Weak evidence stops.
No forced rolloutExpand categories, branches, visibility, and governance only when earned.
Commercial rollout follows proof
A controlled proof should answer
Does the platform create measurable value with your data and your team?
Faster quote-ready answers?
Measurable selling capacity?
Better approved sources found?
Organic rep adoption?
Less lookup dependence?
Cross-branch knowledge reuse?
The proof does not commit the company to rollout. It creates the evidence needed to decide whether rollout is worth pursuing.
Built for the full commercial system
Different leaders see different leverage. The underlying workflow is the same.
More quote capacity and faster customer response.
See whether reps are reaching quote-ready answers faster and using more of the company’s approved sourcing knowledge.
Less dependence on who happens to know the answer.
Make local execution more repeatable while protecting senior people from constant lookup interruption.
Better visibility into vendor and category coverage.
Understand where approved knowledge is deep, where it is thin, and where better on-file options are being missed.
A company asset that compounds instead of walking out the door.
Turn branch memory, quote history, and vendor knowledge into measurable operating leverage across the network.
Private walkthrough
See what your sourcing knowledge can become.
Bring one real sourcing question. We will show how DistroDNA can turn approved vendor, pricing, specification, quote, and branch information into an evidence-backed answer—and outline a controlled path to prove the value.
No generic AI pitchNo production commitmentEvidence before rollout